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✳︎Govt. Digital Campaign

DNCRP

Award-winning consumer-rights campaign reaching 200k+ citizens.

DNCRP
✳︎

Overview

The Directorate of National Consumer's Right Protection needed to raise awareness about consumer rights and streamline complaint management for citizens across Bangladesh.

Project goals

✳︎Promote the Consumer Complaint Management System (CCMS)
✳︎Increase citizen engagement and awareness
✳︎Build credibility and transparency
✳︎

Execution

01Developed CCMS — a centralized complaint management platform
02Created educational content for Facebook & YouTube: infographics, explainer videos, citizen stories
03Ran targeted campaigns to citizens aged 18–50 nationwide
04Monitored and optimized continuously for reach and conversion
✳︎

Results & impact

200,000+ citizen engagements within the first 6 months
Complaint registration efficiency improved by about half
Recognized with the Public Service Innovation Award 2023
An innovative public-service campaign that reached citizens effectively and improved transparency.
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