Premium branding that grew guest visits by about 36% for an upscale restaurant.
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Overview
Purple offers gourmet cuisine and fine dining in Dhaka. Despite premium positioning, it struggled to communicate exclusivity online and attract the right audience.
Project goals
✳︎Build a digital presence reflecting the upscale brand
✳︎Increase footfall from premium diners
✳︎Showcase gourmet dishes professionally
✳︎Sustain growth with engagement-driven campaigns
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Execution
01Captured 100+ gourmet dish photos focused on luxury presentation
02Designed an elegant, minimal menu with chef's specials and wine pairings
03Ran campaigns around fine dining, romantic dinners, and curated menus
04Produced reels of dishes, pairings, and ambiance, 3–4 posts weekly
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Results & impact
Guest footfall up around 36% in 3 months
About 4,900 new followers with engagement from affluent diners
Wine & premium dish sales rose roughly 27%
Reels averaged 13k+ views
Premium photography and exclusive campaigns re-established Purple's fine-dining image.
