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✳︎Salon Marketing

Persona Hair & Beauty

Social content and targeted ads that grew booking inquiries by about 45%.

✳︎

Overview

Persona Hair & Beauty, a premium salon in Gulshan, faced low online engagement and declining appointment bookings despite active social profiles.

Project goals

✳︎Boost online appointment bookings
✳︎Increase social engagement
✳︎Build visibility among Dhaka's premium audience
✳︎

Execution

01Produced professional visuals and reels of hairstyles, transformations, and trending services
02Ran Facebook & Instagram ads targeting women 22–40 in Gulshan, Banani, and Baridhara
03Collaborated with lifestyle influencers for authentic reviews
04Ran polls, quizzes, and interactive stories
✳︎

Results & impact

Appointment inquiries up around 45% in 3 months
Instagram engagement roughly tripled
Strong return on ad spend
Practical, creative, results-driven social marketing brought real customers through the door.
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