✳︎Cultural Dining

Project Hilsa

Heritage-driven branding that boosted footfall by roughly 42%.

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Overview

Project Hilsa celebrates Bengali culture and cuisine — especially the beloved national fish. With a strong cultural identity but limited modern branding, it wanted to attract locals and international visitors alike.

Project goals

✳︎Build a digital identity reflecting heritage dining

✳︎Increase footfall through effective campaigns

✳︎Showcase ambiance, food, and cultural story

✳︎Engage locals and expats consistently

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Execution

01Captured authentic visuals of Bengali cuisine and traditional dining

02Produced cultural reels highlighting the significance of Hilsa

03Built campaigns around Bengali festivals and seafood specials

04Added storytelling to the menu about cultural roots

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Results & impact

Footfall grew around 42% within 3 months

About 6,800 new followers across platforms

Group dining bookings up roughly 35% on weekends

Cultural reels averaged 15k+ organic views

Heritage-first storytelling positioned Project Hilsa as a top cultural dining destination in Dhaka.