✳︎Youth Marketing

Rainy Rooftop

Ambiance branding that attracted roughly 40% more guests to a rooftop café.

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Overview

Rainy Rooftop is a rooftop café with city-view dining, positioned as a trendy hangout for young people. It needed brand recognition and consistent guest traffic through digital channels.

Project goals

✳︎Capture and promote the rooftop ambiance

✳︎Build a youth-oriented digital presence

✳︎Attract guests through social campaigns

✳︎Become a must-visit hangout in Dhaka

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Execution

01Captured 120+ photos of the rooftop, food, and drinks — cozy rainy-day vibes and evening views

02Ran lifestyle campaigns with hashtags like #RainyVibes and #RooftopChill

03Produced 3–4 reels weekly on food, café lifestyle, and guest experiences

04Promoted live music nights and seasonal menus

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Results & impact

Guest visits up around 40% in 3 months

Roughly 6,200 new Instagram & Facebook followers

Evening beverage sales rose about 32%

Reels climbed to 11k+ average views with strong engagement

Ambiance-driven branding and lifestyle content made Rainy Rooftop a youth favorite.