The DNCRP needed to raise public awareness about consumer rights and streamline complaint management. Their previous campaigns lacked engagement and tracking, and citizens were unaware of how to lodge complaints effectively.
Objectives:
- Promote the Consumer Complaint Management System (CCMS)
- Increase citizen engagement and awareness
- Build credibility and transparency for the organization
Strategy & Execution:
- Platform Development: Developed CCMS – a centralized complaint management system.
- Social Media Campaign: Created educational content on Facebook & YouTube, including infographics, explainer videos, and citizen stories.
- Paid Promotion: Targeted campaigns to citizens aged 18-50 across Bangladesh, emphasizing complaint registration and consumer rights.
- Analytics & Optimization: Monitored engagement metrics, adjusted campaigns for higher conversion and reach.
Results / Impact:
- 200,000+ citizen engagements within the first 6 months
- Increased complaint registration efficiency by 50%
- Recognized with Public Service Innovation Award 2023
Client Testimonial:
“Multiply Digital’s innovative approach helped us reach citizens effectively and improve transparency. Their expertise is unmatched.” – Director General, DNCRP
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