Multiple premium restaurants across Dhaka (Gulshan, Banani, Baridhara, Dhanmondi) struggled with online visibility and footfall despite having great offerings. Their social media content lacked professional visuals, trendy video formats, and targeted ad campaigns, resulting in limited engagement and low conversions.
Objectives:
- Increase social media engagement and followers
- Attract dine-in and delivery customers
- Build a strong online brand presence
Strategy & Execution:
- Professional Food Photography: Captured signature dishes with high-quality visuals to showcase freshness, plating, and ambiance.
- Trendy Reels: Produced reels with modern editing, music, and storytelling to highlight menu items, chef specials, and customer experiences.
- Targeted Meta Ads: Ran paid campaigns targeting food lovers in premium Dhaka areas with precise interest-based segmentation.
- Content Calendar & Strategy: Developed a weekly plan (4 static posts + 1 reel per week) to maintain consistency and engagement.
- Influencer Collaborations: Invited popular food bloggers for authentic reviews and user-generated content.
Results / Impact:
- 3x increase in social media engagement and followers
- Significant rise in online orders and table bookings
- Multiple reels reached viral engagement metrics with thousands of shares and saves
- Strengthened brand recognition among high-income audiences in Dhaka
Client Testimonial:
“Multiply Digital transformed our online presence. The food photography and reels not only showcased our dishes beautifully but also attracted new customers daily.” – Premium Restaurant Owner, Dhaka
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