Case Study: Dhaka Steakhouse – Bold Branding & Weekend Booking Growth

Client Overview

Dhaka Steakhouse is a casual yet bold steakhouse restaurant in Dhaka, specializing in juicy steaks, grilled platters, and weekend dining experiences. Although the food quality was strong, the brand lacked digital visibility and struggled to position itself as the go-to steakhouse in Dhaka.

Project Goals

• Strengthen brand identity with bold visuals.
  
  
• Increase weekend reservations and dine-in bookings.
  
  
• Capture the richness of steaks through high-quality food photography.
  
  
• Optimize online presence with SEO-friendly restaurant marketing content.
  
  
• Drive engagement with reels and campaign-based promotions.
  
  

Challenges

• Competitive steakhouse market in Dhaka.
  
  
• Lack of professional steak & grill photography.
  
  
• Weekend tables were not consistently filled.
  
  
• Needed stronger online visibility in Google & social media searches.
  
  

Requirements

• Bold and flavorful steak photography for digital use.
  
  
• Menu redesign focused on steaks, sides, and combos.
  
  
• Digital campaign around “Weekend Steak Nights” & “Best Steak in Dhaka.”
  
  
• SEO-optimized website and social media content.
  
  

Execution & Timeline

Multiply Digital developed a bold marketing strategy for Dhaka Steakhouse:

1. Steak Photography & Content
   
   
   
   • Captured sizzling shots of steaks, ribs, and grilled platters.
     
     
   • Created storytelling visuals around meat quality & grill expertise.
     
     
2. Menu Revamp
   
   
   
   • Designed a bold, flame-inspired menu highlighting steak cuts.
     
     
   • Added combo deals & weekend specials for higher upselling.
     
     
3. Campaign Execution
   
   
   
   • Launched “🔥 Weekend Steak Nights” digital campaign.
     
     
   • Promoted dine-in offers via Meta Ads & Google search ads (keywords: best steak Dhaka, steakhouse restaurant Dhaka).
     
     
4. SEO & Social Media
   
   
   
   • Optimized website with restaurant SEO keywords.
     
     
   • Produced 4 weekly posts (2 reels + 2 static visuals).
     
     
   • Encouraged user-generated content (UGC) with “Share Your Steak” campaign.
     
     

Timeline: 8 weeks (brand revamp + campaign execution).

Results & Impact (Demo Metrics)

• 📈 +41% increase in weekend bookings.
  
  
• 👥 +6,300 new followers in 2 months.
  
  
• 🔥 Steak reels averaged 17k views with 25% engagement.
  
  
• 🍽️ Increased dine-in revenue by 34%.
  
  
• 🥩 Ranked on Google’s first page for “best steak in Dhaka” and “Dhaka steakhouse restaurant.”
  
  

Key Takeaway

Multiply Digital positioned Dhaka Steakhouse as the #7 steak destination in Dhaka, driving 41% more weekend bookings through bold branding, sizzling steak photography, and SEO-driven campaigns.