Case Study: Purple – Upscale Dining Branding & Premium Food Promotion

Client Overview

Purple is an upscale restaurant in Dhaka, offering a mix of gourmet cuisine and fine dining experiences. Despite its premium positioning, the restaurant struggled to communicate its exclusivity online and needed stronger branding to attract the right audience segment.

Project Goals

• Build a digital presence that reflects Purple’s upscale brand.
  
  
• Increase footfall from target customers seeking premium dining.
  
  
• Showcase gourmet dishes with professional food photography.
  
  
• Design a menu that matches the fine-dining experience.
  
  
• Run engagement-driven campaigns to sustain growth.
  
  

Challenges

• Premium restaurant with limited digital storytelling.
  
  
• Food photography didn’t reflect the gourmet quality.
  
  
• Needed to differentiate from casual dining competitors.
  
  
• Low engagement from affluent customer groups on social media.
  
  

Requirements

• Professional gourmet-style food photography.
  
  
• Upscale menu design aligned with fine-dining branding.
  
  
• Campaign strategy for special events & premium offerings.
  
  
• Social media content production (reels, carousels, static visuals).
  
  

Execution & Timeline

Multiply Digital developed a premium branding roadmap for Purple:

1. Food Photography
   
   
   
   • Captured 100+ high-quality gourmet dish photos.
     
     
   • Focused on luxury presentation and detail.
     
     
2. Menu Design
   
   
   
   • Created an elegant, minimalistic menu with refined typography.
     
     
   • Added storytelling sections for chef’s specials and wine pairings.
     
     
3. Campaign Execution
   
   
   
   • Designed digital campaigns around fine dining, romantic dinners, and chef-curated menus.
     
     
   • Highlighted exclusivity with premium lifestyle visuals.
     
     
4. Social Media Engagement
   
   
   
   • Produced reels showcasing gourmet dishes, wine pairings, and ambiance.
     
     
   • Scheduled 3–4 weekly posts for consistent visibility.
     
     

Timeline: Menu design & branding (6 weeks), campaign execution over 3 months.

Results & Impact (Demo Metrics)

• 📈 +36% increase in guest footfall within 3 months.
  
  
• 👥 +4,900 new followers with higher engagement from affluent diners.
  
  
• 🍷 +27% increase in wine & premium dish sales.
  
  
• 🎥 Reels averaged 13k+ views with a 21% engagement rate.
  
  
• ⭐ Strengthened Purple’s position as an upscale fine-dining restaurant in Dhaka.
  
  

Key Takeaway

Multiply Digital helped Purple upscale its brand image, driving 36% more guests through premium food photography, fine-dining menu design, and exclusive digital campaigns.