Case Study: Rainy Rooftop – Ambiance Branding & Youth-Centric Restaurant Marketing

Client Overview

Rainy Rooftop is a rooftop café and restaurant in Dhaka, offering a cozy ambiance and city-view dining experience. Positioned as a trendy hangout spot for young people, the restaurant wanted to build brand recognition and attract consistent guest traffic through digital channels.

Project Goals

• Capture and promote the restaurant’s rooftop ambiance.
  
  
• Build a strong youth-oriented digital presence.
  
  
• Attract more guests through social media campaigns.
  
  
• Highlight food, drinks, and lifestyle appeal through photography.
  
  
• Position Rainy Rooftop as a must-visit hangout in Dhaka.
  
  

Challenges

• Strong competition from other rooftop cafés and lounges.
  
  
• Limited high-quality visuals to represent ambiance and food.
  
  
• Needed consistent content to engage youth audiences.
  
  
• Seasonal dining patterns affected guest traffic.
  
  

Requirements

• Food and ambiance photography.
  
  
• Campaign planning to promote rooftop lifestyle.
  
  
• Social media content production (reels, stories, static posts).
  
  
• Consistent digital marketing for guest growth.
  
  

Execution & Timeline

Multiply Digital developed a youth-centric strategy to boost Rainy Rooftop’s appeal:

1. Ambiance Photography
   
   
   
   • Captured 120+ photos of rooftop setting, food, and drinks.
     
     
   • Highlighted cozy rainy-day vibes and evening city views.
     
     
2. Lifestyle Campaigns
   
   
   
   • Designed digital campaigns with hashtags like #RainyVibes #RooftopChill.
     
     
   • Created seasonal promotions for monsoon and winter dining.
     
     
3. Social Media Growth
   
   
   
   • Produced 3–4 reels weekly featuring food shots, café lifestyle, and guest experiences.
     
     
   • Maintained consistent posting to engage youth audiences.
     
     
4. Event & Offer Promotions
   
   
   
   • Promoted live music nights, seasonal discounts, and special menus.
     
     

Timeline: Branding & content setup (5 weeks), campaigns executed for 3 months.

Results & Impact (Demo Metrics)

• 📈 +40% increase in guest visits within 3 months.
  
  
• 👥 +6,200 new followers on Instagram & Facebook.
  
  
• 🍹 +32% increase in beverage sales during evening hours.
  
  
• 🎬 Average reels views jumped to 11k+, with 18% engagement rate.
  
  
• ⭐ Established Rainy Rooftop as a top hangout spot for Dhaka’s youth.
  
  

Key Takeaway

Multiply Digital transformed Rainy Rooftop into a youth-favorite destination, driving 40% more guests through ambiance-driven branding, lifestyle photography.