10 Reel Ideas Every Restaurant Should Try This Year

Restaurant Reels That Go Viral

Reels have become the ultimate way for restaurants to attract attention, boost engagement, and drive diners through the door. But what kind of content works best? Here are 10 creative reel ideas for restaurants in 2025.

  1. Signature Dish Showcase – Slow-motion shots of your best-selling dish.
  2. Behind the Scenes – Chef plating a meal or kitchen hustle.
  3. Customer Reactions – Candid clips of happy diners.
  4. Recipe Teasers – Quick 15-second recipe highlights.
  5. Ambience Tour – Show off décor, music, and vibe.
  6. Staff Spotlights – Introduce your team in fun, short reels.
  7. Before & After – Prep-to-plating transformations.
  8. Trending Audio Challenges – Hop on popular Instagram/TikTok trends.
  9. Special Offers – Promote happy hours or limited-time menus.
  10. User-Generated Content – Feature customer-shot reels with your tag.

👉 Restaurants that post reels consistently are seeing more reservations and stronger brand awareness.

Multiply Digital can help you plan, shoot, and edit reels that go viral.

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