Case Study: Green Lounge – Restaurant Promotion & Consistent Guest Growth

Client Overview

Green Lounge is a lifestyle-inspired restaurant in Dhaka offering a blend of local and international cuisine in a chic, nature-themed setting. Despite its unique ambiance, the restaurant struggled to maintain consistent guest traffic and digital engagement.

Project Goals

• Establish a recognizable digital presence.
  
  
• Increase guest visits through creative campaigns.
  
  
• Build a premium food and lifestyle image online.
  
  
• Promote seasonal offers and events effectively.
  
  
• Ensure long-term guest growth with consistent digital activity.
  
  

Challenges

• Restaurant visibility was limited to word-of-mouth.
  
  
• Food photography and social media content were inconsistent.
  
  
• Lack of structured campaigns for promotions and events.
  
  
• Needed to differentiate from similar-themed lifestyle restaurants.
  
  

Requirements

• High-quality photography of food and ambiance.
  
  
• Campaign planning & execution for brand awareness.
  
  
• Digital marketing strategy to grow online presence.
  
  
• Consistent social media management.
  
  

Execution & Timeline

Multiply Digital executed a 4-phase marketing strategy:

1. Restaurant Photography
   
   
   
   • Captured 150+ high-quality food and interior photos.
     
     
   • Focused on creating a lifestyle appeal aligned with the “green” theme.
     
     
2. Campaign Planning
   
   
   
   • Designed promotional campaigns around weekends, seasonal dishes, and special events.
     
     
   • Developed unique campaign hashtags to build recall.
     
     
3. Digital Content Production
   
   
   
   • Produced engaging social media reels showcasing ambiance, dishes, and chef’s recommendations.
     
     
   • Posted 3–4 times weekly for steady engagement.
     
     
4. Guest Growth Strategy
   
   
   
   • Ran targeted campaigns to attract new customers.
     
     
   • Optimized ads for location-based reach in Dhaka’s dining hotspots.
     
     

Timeline: Branding refresh (4 weeks), campaign execution & digital growth (ongoing for 3 months).

Results & Impact (Demo Metrics)

• 📈 +38% increase in guest visits within 3 months.
  
  
• 👥 +5,200 new followers across Facebook & Instagram.
  
  
• 🍴 +28% rise in weekday table bookings, improving consistency.
  
  
• 🎬 Video reels averaged 12k+ organic views, boosting engagement.
  
  
• ⭐ Strengthened the restaurant’s identity as a premium lifestyle destination.
  
  

Key Takeaway

Multiply Digital transformed Green Lounge’s digital identity, driving 38% more guests through a blend of restaurant photography, campaign planning, and consistent digital marketing.