Client Overview
Mumanu Polyester Industries is a leading textile manufacturer in Bangladesh, focused on delivering high-quality polyester products for global markets. The company wanted to modernize its digital presence and showcase its state-of-the-art manufacturing facilities.
Project Goals
- Build a professional website to represent Mumanu’s corporate image.
- Strengthen brand credibility through visual storytelling.
- Highlight manufacturing processes, workforce, and quality standards.
- Attract more B2B buyers and international clients.
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Challenges
- Outdated or limited digital presence.
- No strong online storytelling to highlight factory capacity.
- Lack of high-quality visual content for branding.
Requirements
- Responsive, SEO-optimized website development.
- Professional factory branding videoshoot.
- Integration of visual content into the brand’s corporate story.
Execution & Timeline
Multiply Digital designed and executed the project in phases:
- Website Development: Built a modern, mobile-friendly, and SEO-optimized website showcasing Mumanu’s corporate profile and product line.
- Factory Branding Videoshoot: Conducted a professional shoot inside the factory, capturing production lines, skilled workforce, and quality checks.
- Content Integration: Combined visuals with strong copywriting to tell Mumanu’s story across the website.
- Timeline: The project was executed over 6 weeks, ensuring timely launch and content delivery.
Results & Impact
- Boosted corporate credibility through professional website presence.
- Increased B2B buyer inquiries and international attention.
- Established a strong online identity with engaging factory visuals.
- Enhanced trust and visibility among stakeholders.
Key Takeaway
Multiply Digital transformed Mumanu Polyester Industries’ digital identity by combining website development and factory branding videoshoot, positioning the company as a trusted leader in Bangladesh’s textile manufacturing industry.
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