Case Study: Hopeberry – Restaurant Branding & Guest Growth through Digital Marketing

Client Overview

Hopeberry is a trendy dining restaurant in Dhaka, Bangladesh, offering a fusion menu in a cozy, lifestyle-inspired ambiance. The restaurant needed to stand out in a saturated food & beverage market and attract more consistent guest traffic.

Project Goals

• Increase restaurant footfall by boosting brand visibility.
  
  
• Build a strong social media presence with engaging content.
  
  
• Showcase food and ambiance through professional photography.
  
  
• Create a modern, visually appealing menu design.
  
  
• Drive repeat customer visits through campaigns and promotions.
  
  

Challenges

• Competing against many established restaurants in Dhaka.
  
  
• Lack of visually consistent branding across digital platforms.
  
  
• No professional lifestyle or food photography to attract online audiences.
  
  
• Existing menu design did not align with the restaurant’s brand identity.
  
  

Requirements

• End-to-end restaurant branding and digital marketing.
  
  
• Food and ambiance photography.
  
  
• Menu design revamp.
  
  
• Campaign planning and content production for consistent guest growth.
  
  

Execution & Timeline

Multiply Digital executed the Hopeberry project in multiple phases:

1. Brand Photography
   
   
   
   • Captured 200+ professional food and ambiance shots.
     
     
   • Highlighted signature dishes with creative compositions.
     
     
2. Menu Design
   
   
   
   • Designed a modern menu with easy-to-read typography and bold visuals.
     
     
   • Added strategic highlighting of high-margin items.
     
     
3. Campaign Planning & Execution
   
   
   
   • Developed social media campaigns promoting offers, chef’s specials, and seasonal items.
     
     
   • Produced engaging reels, stories, and carousel posts.
     
     
4. Ongoing Digital Marketing
   
   
   
   • Managed Hopeberry’s social media presence with 3–4 posts weekly.
     
     
   • Monitored engagement and optimized campaigns for performance.
     
     

Timeline: Initial branding + menu design (6 weeks), followed by 3 months of campaign execution.

Results & Impact (Demo Metrics)

• 📈 +45% increase in guest footfall within 3 months.
  
  
• 👥 +7,500 new followers on social media with consistent engagement.
  
  
• 🍽️ +30% increase in table bookings during weekends.
  
  
• 🎯 Menu redesign boosted sales of highlighted items by 22%.
  
  
• ⭐ Stronger online reviews as customers connected with premium branding.
  
  

Key Takeaway

Multiply Digital helped Hopeberry grow its restaurant business by 45%, combining restaurant branding, food photography, menu design, and digital marketing campaigns that drove stronger customer loyalty and consistent guest traffic.